Asian Journal of Food Research and Nutrition

Role of Organic Certification in Assuring Clients of the Authenticity and Quality of Organic Products

Reji Kurien Thomas *

Swiss School of Business and Management (Geneva), Switzerland.

*Author to whom correspondence should be addressed.

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Abstract

This study explores how organic certification ensures transparency and confidence in organic food stores. This study examined how organic certification assures customers of the authenticity and quality of organic products, how it maintains supply chain transparency, and how it affects consumer acceptance and market growth. Blended-techniques were used to achieve such aims. Customers, farmers, and certification agencies were surveyed. Industry experts and stakeholders were interviewed extensively. Analyzed organic certification material and reports. The findings show that natural certification helps natural food stores organize transparency and confidence. Certification marks help buyers choose organic items. Verification and auditing contribute to supply chain integrity and fraud prevention through certification. Natural certification further boosts customer trust by ensuring product authenticity and natural standards. Certification marks boost customer trust and readiness to spend top money for natural products. Market growth and organic farming incentives follow. Finally, organic certification ensures transparency and confidence in organic grocery stores. It reassures consumers about organic ingredients' validity and appeal. Policymakers, certifying organizations, and enterprise stakeholders must improve certification methods and communication strategies to increase transparency and accept this in the organic food industry.

Keywords: Organic certification, transparency, trust, food market, natural certification

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